The lights, sounds and smells of a casino are a heady mix of excitement and anticipation. People are laughing and mingling, the music is upbeat, and even the most jaded patrons will be hard-pressed to resist that rush of gambling excitement. Sure, there are the occasional tuts and groans when luck doesn’t go one’s way, but most people will find it impossible to walk out of a casino without a big smile on their face.

The reasons for this are complex, but the key factor is that casinos have been designed to appeal to all of the senses. From the flashing lights to the sound of pennies dropping (even though coins were discontinued long ago) and the scents that waft through the ventilation system, every aspect of a casino is designed to stimulate the senses and make gamblers feel good.

Casino is arguably the best movie ever made about Las Vegas and it’s not just because of Robert De Niro and Sharon Stone’s incredible performances. This movie takes the time to uncover the shady history of a city that was built on organized crime and shows how huge gambling corporations took over.

Consumers trust each other more than they do brands, so it’s important that a casino can leverage the power of word-of-mouth and testimonials. This can be done by displaying positive reviews on websites and social media, and encouraging happy guests to share their experiences online. By doing this, a casino can build confidence in its products and services and encourage new visitors to take the risk and give it a try.