Casino, the Martin Scorsese epic about mob corruption in Las Vegas, is an immersive drama with an enormous impact. It reveals how the gambling industry helped corrupt politicians, Teamsters unions, Midwest mafia factions, and even the city itself. It’s a history lesson, a crime story, and an exploration of how Vegas reinvented itself over the decades.

Like any other business, casinos must balance the interests of their guests with the goal of making money from gambling. This is why they strive to create a stimulating atmosphere and offer perks designed to encourage gamblers to spend more time at the tables. These perks include free shows, discounted hotel packages, and comps like slot machine play and food vouchers.

Consumers trust each other more than they do brands, which is why word of mouth recommendations and reviews are so important for casinos. They can boost brand awareness and attract new customers by showcasing the positive experiences of previous guests. To do this, casinos can create a customer feedback page on their website and social media accounts. They can also record video testimonials from happy players and display them on screens throughout the casino.

Beyond the gaming floor, casino resorts often have luxurious hotels, cutting-edge technology, flexible meeting spaces, and delicious restaurants. To promote these additional amenities, casinos should use competitive ads in the event planner search space. These ads give casinos prominent exposure to planners in neighboring areas and sister markets, helping them compete for group business and events that might otherwise go to competing casinos.